Why would anyone pay £1.50 for a pomegranate? I like them and all that, but £1.50 for a single piece of fruit? Oh yes, silly me: they're superfoods, a class of comestible scientifically proven to make the marketing managers salivate three times as fast.* We got two for 35p apiece from the reduced-to-clear basket the other day. I mean, if they can flog 'em off for that, what's the original mark-up?
*Did you like that null comparative? Sarcasm's miles better.